The Fun Theory
The Fun Theory is an initiative of Volkswagen in Sweden – a competition of ideas – that is based on the theory that you can get people to change their behaviour by making it fun to do the right thing. Turning the stairs next to an escalator in a public metro into a giant musical piano keyboard created a shift of 66% of users to the stairs instead of the elevator. A rubbish bin in a park that makes a funny noise when waste is deposited encouraged people to clean up the park for the pure joy of throwing away waste. Such demonstrations show the power of creativity to make a measurable difference. Watch the amusing videos on their website.